A new look for Oakley ski helmets
YEAR
DURATION
PROMPT
SOFTWARE
2026
12 weeks
Design whatever you want
Rhino 8, Gravity Sketch, Keyshot, Adobe Suite
In 2011 Oakley was acquired by Luxottica
This led to high designer turnover, profit motivated design, and a watered down visual brand language.
The classic Oakley aesthetic of the late 90's / early 2000's
The current Oakley helmet line
MOD-1
MOD-3
MOD-BC
MOD-5
MOD-7
These helmets are minimal, cheap to manufacture, and don't match the classic Oakley aesthetic.
Side note - the MOD naming convention refers to the modular brim system, a feature no current Oakley helmets utilize
Can we refresh Oakley's helmet VBL to establish them as a leader in the category?
Interviewed skiers/snowboarders either did not know Oakley made helmets, or they thought the current helmets were boring/lame
View full process
Introducing
A fresh look for Oakley ski gear
Swooping Forms
The swoops mimic carving down the mountain and lead the eye around the form
Negative Space
Serves as a way to emphasize shapes without creating visual clutter
Stacked Ellipses
Indicates vents and references Oakley branding
Modular Brim System
The first modular brim since 2017
Mix and match with replacement parts
Different goggles require different sillouettes
Brim
No brim
EVA earpads use a bungee to hold down the chin strap
Bungee in the back secures goggle strap
